Apparel & Footwear
Winning The Battle Against Counterfeit Apparel
In the retail and fashion industry, originality is everything. With the
quantity and quality of counterfeit products on the rise, the need for
innovative brand protection security solutions to ensure consumers are
getting authentic products is critical to brand owners. As your brand grows,
bad actors are never far behind. Fake apparel damages brand value and
organizations are left to deal with poor quality dupes, logo abuse, patent &
copyright infringement, pricing violation and consumer engagement.
Nanotech’s brand protection solutions deliver an exceptional blend of
enhanced security and immediate visual impact as customers authenticate your
product.
According to OECD (Organization for Economic Co-operation and Development), fakes account for 3.3% of global trade ($509 billion) while clothing and footwear accounted for 38% of civil seizures. 44% of industry experts agreed that large-scale counterfeit networks erode brand value more than gray markets or unauthorized listings on social media platforms.
According to OECD (Organization for Economic Co-operation and Development), fakes account for 3.3% of global trade ($509 billion) while clothing and footwear accounted for 38% of civil seizures. 44% of industry experts agreed that large-scale counterfeit networks erode brand value more than gray markets or unauthorized listings on social media platforms.
Our Solution
We understand that Brand impersonation runs rampant, and it quickly
permeates industries involved in fashion and clothing retail. Nanotech
are leaders in protecting authentic apparel and fashion goods using
leading-edge nanotechnology. Nanotech develops custom security labels
that are difficult to replicate due to our patented nano-optic technology
developed for protecting banknotes from counterfeits. Our advanced
authentication technology seamlessly integrates into hangtags, apparel
packaging, multiple substrates and invites consumers to engage with the
products to ensure the product is genuine. Nanotech Brand Protection
solutions protect and help fashion brands by offering secure product
authentication, track and trace capability and differentiated brand
enhancing images.
