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Cutting-Edge Brand Protection Services for Higher Customer Engagement
Protect your brand and engage with your customers, all in one place
“The negative impacts of counterfeiting and piracy are projected to drain
USD 4.2 trillion from the global economy and put USD 5.4 million in
legitimate jobs at risk by 2022”
International Chamber of Commerce
Our team at BASIKORE will support you to take the right decision with a
holistic approach. With a risk, requirement, and performance analysis, the
technology solution must be carefully chosen, effectively promoted, and
properly implemented. The technology should deliver a solution designed at
both a national and international level. This will not only elevate trust in
consumers but will also guarantee security along the whole supply chain.
Further, it will support public authorities if they are involved in any
manner, preventive or punitive. It is important that the solution is
tailored to the organization’s needs, there is no off-the-shelf solution.
Brand protection needs to be at the forefront of every brand owner’s mind. In
recent years, counterfeiting has become highly lucrative, which translates into
revenue and reputation loss for brands. This is where innovative brand protection
and anti-counterfeiting digital solutions come in.
Our cutting-edge brand protection software gives brand owners an effective, instant way of protecting their products, which allows the end user to verify their purchase using a standard smartphone is simple and easy to implement with no barriers to entry, no Capex, and no requirement for the end user to download a separate app or additional software, our brand protection is designed to integrate with the existing packaging, but can also be delivered to help with brand recognition and shelf presence. Brand Protection Solutions Brand protection today requires adaptive solutions that not only enable a brand to protect its product revenues and reputation, but also create engaging consumer experiences, interaction and trust. BASIKORE understands the success of any Brand Protection/Consumer Protection program, will go further than the interaction at point of sale, and reach into the supply chain and keep working in the circular economy. BASIKORE offers a range of modular solutions combining the world’s most secure, serialised tokens designed to integrate and enhance your brand alongside digital capabilities that enable the tracking and tracing of products, mobile applications and data analytics for brand managers.
Our cutting-edge brand protection software gives brand owners an effective, instant way of protecting their products, which allows the end user to verify their purchase using a standard smartphone is simple and easy to implement with no barriers to entry, no Capex, and no requirement for the end user to download a separate app or additional software, our brand protection is designed to integrate with the existing packaging, but can also be delivered to help with brand recognition and shelf presence. Brand Protection Solutions Brand protection today requires adaptive solutions that not only enable a brand to protect its product revenues and reputation, but also create engaging consumer experiences, interaction and trust. BASIKORE understands the success of any Brand Protection/Consumer Protection program, will go further than the interaction at point of sale, and reach into the supply chain and keep working in the circular economy. BASIKORE offers a range of modular solutions combining the world’s most secure, serialised tokens designed to integrate and enhance your brand alongside digital capabilities that enable the tracking and tracing of products, mobile applications and data analytics for brand managers.
Custom Brand Protection Strategies to Maximize Revenue and Protect Consumers
With the current mine eld of brand protection and anti-counterfeit solutions,
brands are faced with a wide array of complex solutions. Most alternative
solutions involve either significant, changes to their existing packaging, or
specialist tools to verify or need significantly high volumes of uptake to be cost
effective. This is where BASIKORE comes in to make life easier for brand owners
and marketers. Our company offers a scalable solution that is quick and easy to
implement, with no barriers to entry.
Actively engage the customers in verifying their own purchase, with the following benefits:
With the current mine eld of brand protection and anti-counterfeit solutions,
brands are faced with a wide array of complex solutions. Most alternative
solutions involve either significant, changes to their existing packaging, or
specialist tools to verify or need significantly high volumes of uptake to be
cost effective. This is where BASIKORE comes in to make life easier for brand
owners and marketers. Our company offers a scalable solution that is quick and
easy to implement, with no barriers to entry.
Geo-location
This feature shows exactly where the product has been purchased, which
is vital for detecting grey imports, but can also show where your
brand’s marketing strategies are effective.
End-user authentication
Easily achieved with the consumer’s smartphone, offering instant
verification without the need for specialist readers or additional
software
Increased consumer con dence
Research shows that customers are significantly more likely to choose
a product that they can verify the authenticity of.
Full tracking of the product
You can ensure your product is where it should be, and intervene when
necessary, in a timely and effective manner.
Why Brand Protection Should Be a Top Priority For Your Business
In this digital era where counterfeiting is becoming more and more of an
issue and counterfeiting attempts are harder to track down, businesses need
to make brand protection solutions a priority. Otherwise, they might lose
the loyalty of their customers and even lose significant revenue.
Brand owners lose out in three ways:
Counterfeits
Grey imports (diversion)
Loss of consumer confidence
Counterfeiting 101
Counterfeiting vs. Piracy
Counterfeiting refers to the copying of physical products and brands.
Piracy regards to the illegal reproduction of intellectual, content
products, such as music, movies, software, or print
Deceptive vs. Non-Deceptive Counterfeiting
Deceptive counterfeits fool buyers into purchasing fake goods, the buyers
believing it is an original product. Buyers purchasing nondeceptive
counterfeits are willing accomplices as they intentionally buy a
counterfeit good.
Laissez-Faire Attitude vs. Proactive Approach
Some companies remain passive, often due to missing market intelligence.
In many cases business are the last to nd out about the depth of the
problem. Whilst others decide the proactive approach will not just save
revenue but create consumer condence.
Internal vs. External Attacks
Internal attacks are committed by people or entities directly or
indirectly linked with the legitimate manufacturer (staff, subcontractor,
supplier, etc.), external attacks by people or entities not linked. There
is a high percentage of internal attack partners and if a currently
licensed producer simultaneously sells counterfeits, it is called
out-the-backdoor counterfeiting.
BASIKORE offers a layered brand protection solution, which leverages big data
repositories, and automated insights and monitoring, combined with BASIKORE's
high security holographic labels, which combine to secure the legitimate supply
chain of genuine products and bring to light the grey and black market sales.
Through marking each individual product with a uniquely serialized, highly
secure label, and by tracking that product to its destination market (combined
with consumer and inspector product verification applications) the market level
picture of genuine and counterfeit product is built inside the database for
brand managers to analyze quickly and easily, informing exactly where the
problems are. It also proactively alerts on detected diversion and counterfeit
incidences, drawing the focus of the Brand Manager to the right area at the
right time.
Find out more about our Security Labels
Find out more about our Security Labels
Anti-counterfeiting solutions for product authentication
Learn more
A new technology solution against counterfeiting that uses an effective approach
other than the conventional packaging and printing systems that can easily be
copied. Protects wholesalers and customer against counterfeit and non-authentic
products by entering security code. Any product can be secured by attaching a code
sticker to the product. (Sticker supplied by BASIKORE) Only to enter a code is
needed to check the authenticity of the products. We understand how hard it is to
build a company, a name, a brand. It might take years or decades.
Our mission is to protect your brand, your products, and your customers.
Counterfeiters do not respect your hard work and eforts. They destroy your
brand by making cheap imitations of your products that will ruin your
reputation. Hence, we took the step to protect your products and developed
anti-counterfeiting solution. It’s time to take the next step for securing the
future of your brand.