Culture and values
We believe that a strong sense of shared values enables us to maintain a common
company culture and community, no matter how large we grow.
Our values
Our values are fundamental to the way we operate and how we recruit, evaluate and
compensate our people. Our six values are:

This reflects our choice of what’s important in the order of priority. Only by
creating sustained customer value can employees grow and shareholders achieve
long-term benefit.

Trust makes everything simple
Trust is both the most precious and fragile thing in the world. The story of
BASIKORE is a story of building and cherishing trust. Complexity begets
complexity, and simplicity breeds simplicity. We look straightforward – what
you see is what you get. With trust, there is no second-guessing or
suspicion, and the result is simplicity and efficiency.
Change is the only constant
Whether you change or not, the world is changing, our customers are changing
and the competitive landscape is changing. We must face change with respect
and humility. Otherwise, we will fail to see it, fail to respect it, fail to
understand it and fail to catch up with it. Whether you change yourself or
create change, both are the best kinds of change. Embracing change is the
most unique part of our DNA.

Trust: We act as trusted advisors.
We earn the trust of our customers, employees, and extended family
through transparency, security, compliance, privacy, and performance. We
deliver the industry’s most trusted infrastructure.

Today’s best performance is tomorrow’s baseline
In most challenging times, this spirit has helped people overcome
difficulties and survive. In bad times, we know how to motivate ourselves;
in good times, we dare to set “dream targets” (stretch goals). Face the
future, or we regress. We must shoot for the moon, challenge ourselves,
motivate ourselves and exceed ourselves.
Integrity
We believe that nothing is more important than our reputation, and
behaving with the highest levels of integrity is fundamental to who
we are. We demonstrate a strong commitment to sustainable and
responsible business practices.
Commitment to each other
We believe that our culture of borderless collegiality is a
competitive advantage for us, and we go to great lengths to nurture
it and preserve it. We go to extraordinary lengths to support our
people.

Live seriously, work happily
Work is now, life is forever. What you do in your job is up to you, but you
have responsibility to the ones who love you. Enjoy work as you enjoy life;
treat life seriously as you do work. If you live with purpose, you will find
reward. You make BASIKORE different and make your loved ones proud. Everyone
has their own view of work and life; we respect each person's choice.
Whether you live by this value depends on how you live your life.